An unprecedented promotional campaign...
... Belgian-inspired!
To create a unique poster and advertising campaign (worthy of this centenary!), our teams based themselves on a well-known Belgian painting: Episode of the September Days 1830 (on the Grand Place of Brussels), by Baron Gustaf Wappers.
This oil on canvas, signed in 1835, has been recreated for the occasion, this time illustrating many elements of Belgian military history.
If you're curious, find out more about each of the uniforms used for the occasion below! ⤵️